The #1 Key Metric Investors Won’t Talk To You About

Jose Paul Martin
1 min readJan 17, 2017


Recently, I got some feedback while taking a private session for a fast growing company.

The entrepreneur is in the process of raising capital, and wanted to understand what investors were really looking at during the pitch and whether to use 3 or 5 year projections.

So I put together this short, 8 minute video to share how this magic metric can really get your target investors attention.

Go ahead, watch it and play it right.

So without further ado, here’s what you’ll learn in the following video:

  1. Investor Key Metric that no investor will talk to you about, and the science behind it.
  2. 8 different scenarios & how you can position your company to look good in front of investors.
  3. Why you should throw out your 5 year projections!

Hope you find this video insightful. I’d love to hear your feedback, so sign up or contact me.

Want to learn more about how PITCHPROCESS can help you with raising capital for your growing business? [Click here to learn more: PITCHPROCESS]

Originally published at JPMARTIN.



Jose Paul Martin

Multi-Asset Investor (Private Equity & Venture Capital Focused) | Family Office, Investment Banker & Board Advisor @